Monday, 12 November 2012

Colour scheme for all three emotions

The colour pallet shows what colours I want to be included in the project.

Because I want this project to look natural and organic I took inspiration from the colours around me. currently it is autumn so the trees are various golds, yellows, reds, greens, browns etc. Which I think has a lot of character and emotion.

 The colours set the mood and give a general feel for the emotions you would experience.

I decided to go to stour head gardens which is a national trust garden near my home in Dorset. I've visited this place ever since I was young and has always given my plenty of influence.

Whilst I walked round I took pictures of my surroundings paying close attention to the colours surrounding me. The contrast of yellows and greens to the vibrant orange and reds. The blue of the sky and the black shadows cast by the trees.










From these images I then made some colour pallets with some colours taken from the images to show what kind of colours you'd expect to find on each emotion

YELLOW. Emotional
 Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. 
The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional, therefore yellow is the strongest colour, psychologically. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism. Too much of it, or the wrong tone in relation to the other tones in a colour scheme, can cause self-esteem to plummet, giving rise to fear and anxiety. Our "yellow streak" can surface.

GREEN. Balance
 Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the centre of the spectrum, it is the colour of balance - a more important concept than many people realise. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level. Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland.

ORANGE.
 Physical comfort, food, warmth, security, sensuality, passion, abundance, fun. 
Since it is a combination of red and yellow, orange is stimulating and reaction to it is a combination of the physical and the emotional. It focuses our minds on issues of physical comfort - food, warmth, shelter etc. - and sensuality. It is a 'fun' colour. Negatively, it might focus on the exact opposite - deprivation. This is particularly likely when warm orange is used with black. Equally, too much orange suggests frivolity and a lack of serious intellectual values.

GREY.
Positive: Psychological neutrality. 
Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
Pure grey is the only colour that has no direct psychological properties. It is, however, quite suppressive. A virtual absence of colour is depressing and when the world turns grey we are instinctively conditioned to draw in and prepare for hibernation. Unless the precise tone is right, grey has a dampening effect on other colours used with it. Heavy use of grey usually indicates a lack of confidence and fear of exposure.

BLACK.
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance. 
Negative: Oppression, coldness, menace, heaviness.

Black is all colours, totally absorbed. The psychological implications of that are considerable. It creates protective barriers, as it absorbs all the energy coming towards you, and it enshrouds the personality. Black is essentially an absence of light, since no wavelengths are reflected and it can, therefore be menacing; many people are afraid of the dark. Positively, it communicates absolute clarity, with no fine nuances. It communicates sophistication and uncompromising excellence and it works particularly well with white.




RED. Physical
Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement.
Being the longest wavelength, red is a powerful colour. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Hence its effectiveness in traffic lights the world over. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. It relates to the masculine principle and can activate the "fight or flight" instinct. Red is strong, and very basic. Pure red is the simplest colour, with no subtlety. It is stimulating and lively, very friendly.

PINK.
Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species.
Being a tint of red, pink also affects us physically, but it soothes, rather than stimulates. (Interestingly, red is the only colour that has an entirely separate name for its tints. Tints of blue, green, yellow, etc. are simply called light blue, light greenetc.) Pink is a powerful colour, psychologically. It represents the feminine principle, and survival of the species; it is nurturing and physically soothing. 


No comments:

Post a Comment